[[Optimize your E-Mail-Invitations]]
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en:survey:invitation [19.04.2013 09:49] – j_moel16en:survey:invitation [29.04.2021 21:58] (current) – [Further Information] sophia.schauer
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-====== Optimize your E-Mail-cover letters ======+====== Optimize your E-Mail-Invitations ======
  
 Potential participants of a survey are often invited via email. Depending on the content of this invitation the response can differ largely.  Potential participants of a survey are often invited via email. Depending on the content of this invitation the response can differ largely. 
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 At first sight this might sound appealing - but it will only get a few people to participate.   At first sight this might sound appealing - but it will only get a few people to participate.  
  
-Why not? Because it does not take the perspective of the recipient. The text is only I-centered. And not at all addresses what the recipient wants. Furthermore it implies a lot of pre-knowledge, e.g. what the institute is about and who this professor is. Furthermore, the target group is mostly irrelevant to the recipient, deciding if he or she is willing to keep on reading. Therefore, the following version is trying to evoke interest and progression:+Why not? Because it does not take the perspective of the recipient. The text is completely I-centered. It does not address what the recipient wants at all. Furthermore it implies a lot of pre-knowledge, e.g. what the institute is about and who this professor is. Furthermore, the target group is mostly irrelevant to the recipient, deciding if he or she is willing to keep on reading. Therefore, the following version is trying to evoke interest and progression within the recipient:
  
   Dear recipient,   Dear recipient,
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 ===== Further Information ===== ===== Further Information =====
  
-It is important to name an honest time estimation to fill out the survey, nobody enjoys (negative) surprises.+It is important to name an honest estimation of the time it takes to fill out the questionnaire, nobody enjoys (negative) surprises.
  
 The text of the E-Mail can also include further reasons for the recipient to participate, like:  The text of the E-Mail can also include further reasons for the recipient to participate, like: 
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   * We would like to thank you for your participation and will invite you to take part in a lottery for [number] 20 € gift vouchers at the end of the survey.    * We would like to thank you for your participation and will invite you to take part in a lottery for [number] 20 € gift vouchers at the end of the survey. 
   * This study is supported by the Ministry of Education and Science.   * This study is supported by the Ministry of Education and Science.
-  * Your responses will of cause be saved anonymously and treated with confidentiality. +  * Participation in the survey is, of course, voluntary. 
  
 You should conclude the E-Mail with your Name, University/Organization and (short) contact information.  You should conclude the E-Mail with your Name, University/Organization and (short) contact information. 
  
en/survey/invitation.txt · Last modified: 29.04.2021 21:58 by sophia.schauer
 
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