Information and consent


You are being invited to participate in a HYPOTHETICAL academic research study conducted by Trinity Sisanda Resting, a Master’s student at Rennes School of Business, under the supervision of Mahabubur Rahman. The purpose of the study is to understand how consumers perceive AI-driven personalization in online retail.


The survey will take approximately 6–8 minutes to complete. You will be asked to read a short scenario describing an AI personalization system, view a product recommendation, and answer questions about your reactions.


Your participation is voluntary. You may withdraw at any time without penalty by closing the browser window. The only personal identifier collected is your anonymous Prolific Participant ID, used solely to verify completion and process payment. Your survey responses cannot be linked to your name, email, or any other identifying information. All data will be stored on SoSci Survey’s GDPR-compliant servers in Germany and deleted within 12 months of the study’s completion.

If you have any questions, you may contact the researcher at trinity-sisanda.resting@rennes-sb.com.