Dear Participant,

Thank you very much for taking part in this survey. My name is Krutik Ladani, and I am a Bachelor's student at OTH-Weiden. As part of my thesis, I am studying how different characteristics of social media advertising influence the purchase intentions of Generation Z consumers.

This survey will take approximately 5-7 minutes. During the survey, you will be shown a short social media advertisement (video) and asked a few questions about it. Your responses are completely anonymous and will be used exclusively for academic research. There are no right or wrong answers, I am simply interested in your honest opinions.

Participation is voluntary, and you may withdraw at any time without any consequences.
If you have any questions, please contact: l.krutik-vipulbhai@oth-aw.de

Thank you for your support!
Krutik Ladani