Master thesis survey of Leuphana University

Dear Participants,

Welcome and Thank You for Participating!

Hello, my name is Boru Lai, and I am currently conducting a research project as part of my master's thesis in Management & Entrepreneurship at Leuphana University. This study explores the relationship between product packaging and product information that influences consumers’ perceptions and purchasing decisions on online shopping platforms.

In this questionnaire, you will be asked to view a brief product image, similar to what you might see when browsing an online store like Amazon or Alibaba. Please imagine you are casually browsing such a site. You will have approximately 30 seconds to view the product image before answering a few questions based on your impressions.

Your responses are completely anonymous and will be used solely for academic purposes. The entire questionnaire should take no more than 5–7 minutes to complete.

By clicking "Next", you acknowledge and consent that:
"My data may be processed anonymously and aggregated for research analysis. I am aware that no conclusions can be drawn about my person, and that I am participating in the study voluntarily, and that I can cancel the study at any time."

Thank you very much for your time and support!