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Wildcards in serial mails

In case you are sending serial mails directly with oFb, you can use a couple of wildcards for personalisation purposes.

Important: When working with serial numbers, do not enter the link to the questionnaire manually; use the wildcard %link%.

Wildcard	Description	Notes/Requirements
%link%	Link to the questionnaire including serial number	The questionnaire can be selected below. When using the HTML version it is useful to write: `<a href="%link%">Go to Questionnaire </a>`
%salut%	Title and name according to gender	The form allows you to edit the title. The standard is “Dear Ms Surname” and “Dear Mr Surname”, respectively.
%serial%	Serial number (included in %link%)	In case email addresses have not been assigned serial numbers, this is done automatically when sending the emails.
%subgroup%	Subgroup	The subgroup (if existent) is inherited as specified in the panel data
%custom1%	Customised field no. 1
%custom2%	Customised field no. 2
%custom3%	Customised field no. 3

Some wildcards are designed specifically for a personalised address. You can separately define the address for men, women and people of unknown gender when designing the email.

Wildcard	Description	Notes/Requirements
%formalname%	Surname of the person including title
%title%	Title, if existent
%title+%	Title, if existent	If a title exists, a space character is automatically added.
%firstname%	First name, if known
%firstname+%	First name, if known	If the first name is known, a space character is automatically added.
%lastname%	Surname, if known

Expanding a link

In case you need to add information to your link (e.g. language or a reference), you can simply add this to the wildcard %link%:

Click here for the questionnaire:
%link%&r=A121&l=eng

You can also attach the serial number manually to the link – usually though it's easier to use the wildcard %link%.

Click here for the questionnaire:
https://www.soscisurvey.de/survey/?s=%serial%