[[Optimize your E-Mail-Invitations]]
You are here: start » Overview » Preparing and Launching the Survey » Optimize your E-Mail-Invitations
 
Trace:

Differences

This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revisionPrevious revision
Next revision		Previous revision
Last revisionBoth sides next revision
en:survey:invitation [19.04.2013 09:49] – j_moel16en:survey:invitation [19.04.2013 09:55] – j_moel16
Line 1: Line 1:
-====== Optimize your E-Mail-cover letters ======+====== Optimize your E-Mail-Invitations ======
  
 Potential participants of a survey are often invited via email. Depending on the content of this invitation the response can differ largely.  Potential participants of a survey are often invited via email. Depending on the content of this invitation the response can differ largely. 
Line 18: Line 18:
 At first sight this might sound appealing - but it will only get a few people to participate.   At first sight this might sound appealing - but it will only get a few people to participate.  
  
-Why not? Because it does not take the perspective of the recipient. The text is only I-centered. And not at all addresses what the recipient wants. Furthermore it implies a lot of pre-knowledge, e.g. what the institute is about and who this professor is. Furthermore, the target group is mostly irrelevant to the recipient, deciding if he or she is willing to keep on reading. Therefore, the following version is trying to evoke interest and progression:+Why not? Because it does not take the perspective of the recipient. The text is completely I-centered. It does not address what the recipient wants at all. Furthermore it implies a lot of pre-knowledge, e.g. what the institute is about and who this professor is. Furthermore, the target group is mostly irrelevant to the recipient, deciding if he or she is willing to keep on reading. Therefore, the following version is trying to evoke interest and progression within the recipient:
  
   Dear recipient,   Dear recipient,
Line 39: Line 39:
 ===== Further Information ===== ===== Further Information =====
  
-It is important to name an honest time estimation to fill out the survey, nobody enjoys (negative) surprises.+It is important to name an honest estimation of the time it takes to fill out the questionnaire, nobody enjoys (negative) surprises.
  
 The text of the E-Mail can also include further reasons for the recipient to participate, like:  The text of the E-Mail can also include further reasons for the recipient to participate, like: 
en/survey/invitation.txt · Last modified: 29.04.2021 21:58 by sophia.schauer
 
Except where otherwise noted, content on this wiki is licensed under the following license: CC Attribution-Share Alike 4.0 International
Driven by DokuWiki