This survey is part of a bachelor’s thesis project conducted at the University of Munich (LMU) that investigates how consumers respond to advertisements. 

Your participation is entirely voluntary, and you can withdraw at any time. The survey will take approximately 5 minutes to complete. 

The information collected in this study will consist only of your responses to survey questions. Your data will be handled with strict confidentiality and anonymity strictly for academic purposes. No personally identifiable information will be collected, and only the student and the project supervisor will have access to the data. 

All collected data will be securely deleted after the thesis project is completed. If you have any further questions, you may contact Laura Müller (lauranataliemueller@gmail.com)