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Research Project: B2B Decision Making Styles

Dear Sir or Madam,


Consumer decision making styles are well researched. This, however, is not the case for purchasing decision making in the B2B sector.


Against this backdrop, the FOM University of Applied Science conducts a research project that aims to find and understand B2B decision making styles.


In this context, we would like to ask you to take approximately 15 minutes to answer this questionnaire.


The collection and analysis of the data is for academic research purposes only and might be published in an academic journal. The data collection is anonymous and the results will only be published on an aggregated level so that it is impossible to draw conclusions about an individual person or company.


If you are interested in the results of this survey please send an email to hendrik.godbersen@fom.de.


We would like to thank you in advance for your participation in this study.


Best regards,


Prof. Dr. Hendrik Godbersen

Virginia Gully

Virginia Gully, FOM Hochschule für Oekonomie & Management – 2020