Welcome to the study

Thank you for taking part in this academic study.

This study examines how people perceive and evaluate automotive advertisements. It consists of a short online experiment followed by a questionnaire section. You will first see an advertisement for a car and will then be asked several questions about your perception of the advertisement, the brand, and the vehicle.

The study takes approximately 6-8 minutes to complete. Please answer all questions spontaneously and honestly according to your personal opinion.

Your responses will be collected anonymously and used exclusively for academic purposes as part of a master’s thesis. It will not be possible to identify you personally. Participation is voluntary and you may stop the study at any time without giving a reason.

Please complete the study attentively and without distractions. Since the advertisement will be presented only once, please pay close attention to the information shown.

By clicking “Next”, you confirm that you have read the information above and voluntarily agree to participate in this study.