Welcome to this study!

As part of my bachelor thesis in Global Economics & Business Management, I am investigating how consumers perceive and react to digital offers in mobile applications.

You will be presented with a short, hypothetical shopping scenario on a smartphone. Afterwards, I will ask for your personal opinion regarding the notification shown.

The survey will take approximately 2 to 3 minutes to complete.

Your participation is completely anonymous. All data will be treated with strict confidentiality and used solely for academic research purposes. There are no right or wrong answers. I am only interested in your honest assessment.

Thank you very much for your support. By continuing with this survey, you consent to the anonymous processing of your data for academic purposes.