Welcome to the Online Survey

Design Principles for Culturally Sensitive Agentic AI in Customer Relationship Management (CRM)

Thank you for taking the time to participate in this academic study. This survey is part of a Master’s thesis at the University of Osnabrück. The study aims to investigate how cultural differences influence the design of agentic AI systems in customer relationship management (CRM).

What is Agentic AI?

Agentic AI systems are AI-based systems that do not merely respond to requests. Within a predefined framework, they can independently prepare or execute actions, support decision-making, and proactively support users (e.g., through recommendations, suggestions, or automated options).

Important Information for Participants

• Duration: approximately 20 minutes
• Voluntary Participation: Participation is voluntary and can be withdrawn at any time without any negative consequences.
• Data Protection: All data is collected anonymously and analyzed exclusively for scientific purposes.

Instructions for Completion

• There are no right or wrong answers.
• Only your personal assessment matters.
• Please answer the questions carefully, spontaneously, and honestly, as the validity of the study depends on the care with which you answer the questions.

At the end of the survey, you will have the option to provide your email address if you wish to receive the study results. Your email address will be stored separately from your survey responses and will not be linked to your responses, ensuring your anonymity.