Survey on Finfluencers and Financial Decision-Making

Dear Participant,

I am a student in Accounting and Finance at the Frankfurt University of Applied Sciences, and I am conducting this survey as part of my master's thesis.

The purpose of this study is to get a better understanding of how financial influencers (Finfluencers) affect the financial decision-making of Generation Y and Generation Z retail investors.

Your participation is completely anonymous. All responses will be treated confidentially and used exclusively for academic research purposes.
Completing the survey will take around 5 minutes.

You are welcome to participate regardless of your level of financial knowledge or investment experience. Every perspective is valuable and greatly appreciated.

Thank you very much in advance for your time and support. Your participation makes an important contribution to this research.

Kind regards,

Nina Zeitz