Welcome to the survey on the perception of Formula 1 drivers

For my master's thesis, I'm investigating how current Formula 1 drivers are perceived by fans and spectators. More specifically, how their brand image is perceived.

Brand image is broken down into the following dimensions:
1) Athletic performance
2) Physical appearance
3) Marketable lifestyle
4) Social media presence on Instagram.

The survey will take approximately 5 minutes.

Your participation is voluntary and anonymous. Your data will be processed exclusively for the purposes of my master's thesis.

By clicking "Continue", you agree to participate.