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Welcome & Thank You for Your Participation!

Dear Participant,

Thank you for taking the time to participate in this short survey for my Master’s Thesis at Steinbeis University.

This study explores consumer perceptions of digital fashion advertising on social media among Gen Z in Berlin.

⏱️ Duration: Approximately 3 to 4 minutes.

📱 Task: You will be shown a short mock advertisement for a fashion brand (AURA Studio) and asked to answer a few brief questions regarding your thoughts and shopping preferences.

🔒 Anonymity & Data Protection: Your participation is 100% voluntary and completely anonymous. No personal identifying data (such as names, email addresses, or IP addresses) will be collected, and individual responses cannot be traced back to you. All data will be used strictly for academic analysis.

1. Declaration of Consent

By clicking “Next” (or selecting the consent checkbox below), you confirm that:

You are between 18 and 29 years old and currently reside in Berlin, Germany.

You voluntarily agree to participate in this academic research.

You understand that you can exit the survey at any time without any negative consequences.

If you have any questions or feedback regarding this research, feel free to contact the researcher at: Saifjasser99@gmail.com.